First, there are some very informative videos below (however there is some lengthy fluff as well). Much of this understanding requires a history of SEO that exists in this and the other SEO pages. A few things from the videos to note:
Social computing matters and social graph analysis will become more important in the future (recall the CMU video determining public/private data based on facial recognition of tagged Facebook posts). So how do you get people to sign-in using their Facebook account -> provide value. If you provide value, people will sign-in using their Facebook account incrasing your SEO which of course drives more people to your site.
Beware of white and black hat SEO practices and be aware of Google’s disavow tool to avoid being listed as a black hat SEO.
What you should take away from this is that you need an understanding of SEO but your design/framework should not be based on it as you must develop process and design focused on your goals and in accord with your users.
Google SEO Advice
I just found this and it is nice to hear someone else present what I preach – 🙂 Please review LM10 Web Design and the Abstract Site Design and Customer Centered W3C Compliant Web Design submenu items if necessary.
Most important, clear value proposition, consistent grid based layouts and consistent business processes involving all constituencies (internal and external stakeholders). As you hear me in class, does the Website reflect the internal structure of the organization or is it tailored to prospective user’s needs and expectations. Put another way, are you optimizing your search for your organizational structure or the products and services you are offering to the world in the world’s terminology?
WordPress/Google Web Master SEO Tutorial
More SEO Tips
from Angela Young of the Eisen Management Group, retrieved March 10, 2013 from: http://www.resourcenation.com/article/10-seo-tips-brighter-website-new-year/
1. Keep it Simple – You do not need to use multiple versions of every keyword all in the first page of your website. Do not stuff meaningless words or spend too much time on archaic metatags. SEO pros agree that these tags are not as important as they once were. Just use a few obvious keywords or phrases and concentrate more on your page titles.
2. Name Images, and Use Alt Tags Effectively – By simply adding alt tags to your images and naming them strategically, the search engines will index them accordingly. For example, instead of naming an image “bluelogo.jpg”, name it “YourCompany_Logo.jpg” and attach an Alt tag such as your company name or keyword.
3. Keep Your Site Fresh – Update your site as frequently as possible. Each time you update your site, the search engine spiders will crawl back to it. This will also give incentive to visitors to keep checking back, giving you more traffic and bumping you up in search engine rankings.
4. Site Map – Large sites should always include a site map, which should be accessible from every page. This will help the search engine robots find every page within two clicks.
5. Blogs, Press Releases, Newsletters – Drive traffic to your site through multiple outlets. Anything that has your URL available will increase the amount of clicks you will receive and how often you appear in search results, and news updates are among the easiest and most cost effective ways to do that.
6. Avoid Flash – These days, some search engines are able to pick up Flash code, but it is highly recommended to stick with traditional HTML or similar code for search engine readability. A flash site or intro page could get in the way of a robot search.
7. Submit to Search Engines Yourself – You don’t need to pay a service for submission. Likely, you could end up spending a lot of money just to be penalized or banned. Choose a few of the most popular sites to submit to and only do so once.
8. Crosslink – Use keywords as anchor text to link to other pages within your site. This is useful for sites that contain many pages. The more keywords that link to a specific page the better.
9. Validate Your Code – Ensure that you do not have broken links or images by using a tool, such as the WC3 validator. It is also recommended to use a program, such as Jayde, to check relevant keywords. These programs will show you how search engine spiders may see the website.
10. Relevant and Multiple Domain Names – Make sure that your domain name properly stands for who you are. It is best to have a domain specific to your company name or what you do. When search engine visitors search for “consultants” and you’re a consulting firm, it should be part of your URL. For example, if your company name is ABC Consultants, but your domain name is www.denver-abc.com, when a user types “consultants” you likely won’t pop up. The more domain names you have, and the more specific they are, the better chance you’ll be within the first few pages of a search.